The Marketplace Jungle
Amazon and Flipkart are not just retailers; they are search engines. And they are fiercely competitive. Many brands dump money into Amazon Ads (PPC) and see high sales but zero profit. Their Advertising Cost of Sales (ACOS) eats up their entire margin. They need a specialist, but fractional CMO services pricing can vary wildy. It is important to find someone who specializes in marketplaces, not just general digital marketing.
Specialization Matters
A generalist digital marketing agency that runs your Facebook ads often fails at Amazon. The algorithms are different. The keyword intent is different. A Marketplace Specialist focuses solely on this ecosystem. They optimize your Listing Content with SEO-driven titles and A+ content that converts. They refine your Ad Strategy to target competitor keywords while protecting your branded terms. And crucially, they manage Inventory Health to ensure you don't pay long-term storage fees.
Profit First
On marketplaces, efficiency is the game. A specialist tweaks the dials to ensure you are profitable on the *first* purchase, not just the lifetime value. A marketing strategy consultant for SMB focused on e-commerce can turn a bleeding channel into a cash cow.